How SRP Analytics Empowered an Indian FMCG Leader to Enhance Data-Driven Decision Making
By analyzing key performance metrics such as sales volume, revenue, average vendor order value, inventory turnover, vendor supply efficiency, and order accuracy, we helped the company measure and optimize their business performance for greater success
About The Customer
Through comprehensive FMCG analytics, we enabled our client to gain deeper insights into their customer behavior, market trends, and inventory management. This helped boost both sales and profitability. As one of the largest food product manufacturers, the client collects business data from various sources, including their sales teams, vendors, manufacturing units, and supply chain departments. They sought to implement analytics to ensure smooth and efficient business operations, aligned with the company’s objectives
Key Challenges Faced by Our Client
- Struggles with identifying the most suitable suppliers
- Difficulty detecting and addressing manufacturing issues
- Lack of visibility into supply chain gaps
- Inability to make informed, data-driven decisions
- Challenges in predicting sales accurately
- Inefficiencies in streamlining inventory turnover
SRP Analytics’ Primary Objective for This Project
The primary goal of this project was to leverage data and analytics to gain comprehensive visibility into business operations, monitor team and machine performance, evaluate the impact of analytics services, and enable data-driven decision-making to enhance overall operational efficiency.
- Measuring lead time for deliveries
- Tracking order accuracy
- Monitoring inventory turnover rateszz
- Evaluating on-time delivery performance
- Optimizing supply chain management
- Analyzing vendor supply efficiency
How Our Client Benefited from Our Solution
Enhanced customer targeting
Leveraging data analytics, the FMCG company gained deeper insights into customer demographics, buying behaviors, and preferences. This allowed them to craft more focused and effective marketing strategies.
Increased operational efficiency
By analyzing key data points like inventory levels, production capabilities, and distribution channels, the company was able to streamline operations and minimize waste, resulting in improved efficiency.
Improved decision-making
Our analytics solution provided actionable insights, empowering the company to make better-informed decisions on product development, pricing strategies, and distribution channels.
Better customer experience
With access to comprehensive customer data, the company was able to personalize marketing efforts and tailor products or services to better meet the needs of specific customer segments, enhancing overall customer satisfacti
